Hello to the eBookBetty author community!
Marketing Strategy: Continuous Ad Recycling
There are dozens of other sites out there that offer the same service as eBookBetty. Why should I use you? What makes you different?
We hear that question all the time, and the honest answer is: not all that much. We like to think we’re a little more consistent, our newsletter maybe a little more visually appealing, but in the end the comparison is really apples to apples.
So why use us? Why use any of the others, for that matter? Because your book (and your name! Don’t forget, as an author you are a brand!) needs to be seen as consistently as possible. Frequency and repetition build trust, and trust builds loyalty–and there is nothing more compelling to a consumer than brand loyalty. The next book you write might be a real stinker, but if readers already know your name they just might buy it anyway even if they’ve never read your other books, simply because you’ve made yourself so visible, so accessible. The same philosophy as Starbucks and McDonald’s.
I’m sure we don’t have to tell you that there aren’t a lot of economical advertising options out there for authors, especially ones that yield tangible results. But mailing lists do work–we know, because we watch our own analytics every day.
So our advice to you: use our competitors, and use them repetitively because every service like ours is always growing our lists, finding new customers for you. We recommend a continuous loop. hitting your most effective advertisers once every six months in even intervals. More if you have multiple titles. Should we be worried if you spend your hard-earned ad dollars somewhere else and get good results? Nah– we’re confident in our product and, truly, the reason our service was created was to help authors just like you. We want you to succeed. We want the industry to grow.
Our view; we’d rather help keep your book in the Top 100 all year long with consistent sales than see it hit #1 once.
In the spirit of our first author newsletter, we will continue to choose a random genre each month and offer a week-long block of listings in that genre for free. If you have a book you’d like to submit, please do so quickly. Our free offers go extremely fast – last month they were filled in less than 48 hours.
October 3rd through October 9th, all Science Fiction listings are free
Limited quantities. Only 2 Daily Picks, 2 New Release, and 1 Daily Underdog max per day. All regular requirements apply – see http://ebookbetty.com/authors for details.
Don’t write SciFi but have a friend who does?
Please, forward this email on to them!
Please read carefully:
Free listings dates are only between Oct 3 and Oct 9 2016. You can submit for one of those listings any time between now and Sep 25th. These spots will fill quickly, be sure to submit as soon as you’re able. If your spot is full, we will send notification. To receive a free listing, your book must fit solidly within the science fiction genre. eBookBetty reserves the right to decline any listing for any reason. When submitting, include the words ‘FREE LISTING’ in the ‘Additional Information’ box at the bottom of the form. For better chances of acceptance,be sure to specify the entire date range your book can be listed. We will only accept one listing per author.
How Else Can I Receive a Free Listing?
We’re glad you asked, because as we see it; our growth is your gain, and in more ways than one. When our subscriber count grows, you see more sales. And when you help us grow, it doesn’t cost you anything to list with us!
Referrals — Send us Your Friends!
Do you have friends (or fans!) who like to read? ‘Course you do.
Convince 5 friends to sign up for our service and we’ll throw you a free daily pick or new release listing so long as we confirm they’ve become new members in the past 30 days. Remember: it’s double opt-in so you can’t just enter their email address for them. They’ll have to confirm they’re legit before they actually become a member so be sure they’re the ones signing up! In your submission, include the email addresses of the 5 friends who signed up in the ‘Additional Information’ box. We’ll confirm the sign-ups and as long as the listing date is available (and your book meets our general criteria) your listing will be absolutely free.
Will we allow you to do this more than once? Absolutely.
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